I only found out that there’s Etude House (a popular cosmetic brand in Korea) in the Philippines already after googling it out of boredom. Imagine my SHOCK when I learned about it! 
An answered PRAYER. THANK YOU GOD.
No, I’m not just jumping into bandwagon (realized there are quite a number of Etude House in the Philippines-related blog entries) of the whole Etude House craze. I started to know about this brand when I came across a cf (commercial) of Park Shin Hye and Jang Geun Suk before they were even casted for the trendy korean drama- You’re Beautiful. I really wished that they would put up a cute store here in the Philippines (though I didn’t want it to be so popular, it’s like a girl’s secret brand). I even ordered (a few months ago) their popular BB magic cream online and it had cost me double of the original price since it was a preorder from Korea. I asked if they still had a stock of it, and it didn’t surprise me when they told me it’s out of stock. Oh well.
Park Shin Hye 
Jang Geun Suk (there was chemistry even before You’re Beautiful!)
Before, I was so into Elianto (even bought myself a set of their facial washes / etc.).. I might shift to Etude House now since their packaging and products are cuter and cheaper. I like the feel of Skin Food.. but Skin Food’s products are just ridiculously expensive.
So there. 
sutekiiiiiiii! 