Happy Kawaii Girls At Heart + Rainbowholic Shop is Now Back!

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“The Kawaii Girl Uniform (a happy collaboration between Rainbowholic and LucyPop Japan) symbolizes a dream being realized through kawaii ways of anyone who shares the same penchant for the embodiment of this “cute tang” we are all hooked up with nowadays (or even way before).

It is also hoped to serve as the epitome of this passion and longing of that “little-girl” inside us dying to express herself unapologetically for trying to be as cute inside and out as naturally as one can be. Born out of a simple idea from Kaila’s colorful dreams and sincerest ambitions to fill the world with kawaii and spread cuteness, this Kawaii Girl Uniform Project aims to unite and gather these “little girls” in all of us and celebrate the good things that only “Kawaii Girls at Heart” can and might be able to understand.”

Kawaii Girl

It was conceptualized to be as simply cute as much as possible without the excess frills so that anyone or anybody for that matter can wear anytime, anywhere as much as possible.

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Why not share this spirit with all of us and try to make this dress as an epic uniform that can characterize us all?


Much more, it is aligned with the philosophy and concept of LucyPop Japan to connect and unite girls while at giving them a common ground to belong together.


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Truly, when we wear a uniform, we feel instant connection with each other and we do experience the magic of being able to make friends with people who look the same as we do.





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Wonderful photos by Francis Clemente


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Thank you ChiChi and Kaye! <3




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IMGP2347__cb Kawaii Girl At Heart

Before I end this entry, I just want to share the poem written by our newest Kawaii Ninja / Writer in Kawaii Philippines, Mica!


Kawaii Girl Poem by Mica

Once there was a girl, a shy shy girl, who thinks she’s alone and closed to the world.

Afraid of changes, afraid of differences, she thinks it’s best to be like everybody else


She walks with a crowd, a huge huge crowd, where no one stands out in that plain plain crowd

The girl started walking, and then takes notice, on how to live life, and change her own style


“Something different, something uniqe, something personal, and just for me”

She thought about it, giving it time, so she could develop, her own original style


Something sparkly, soft, light and fluffy, are a few of the things that can make her happy

Slowly breaking the shell, the shell of shame, welcoming a new term she calls fame


Thinking hard, she had to name it, this new style she had created

Not caring what others think, nor what others say, because she decided to live, this kawaii life


“I’m a kawaii girl, at heart and soul” she says to herself without any foul

Freedom and courage is what’s needed to live the life of a kawaii girl

٩(ó。ò۶ ♡)))♬

Pay no mind to others, think about me, how I can be happy, being kawaii

Once there was a girl, a kawaii kawaii girl, who takes it by heart, and is open to the world.





<3, Kaila

One thought on “Happy Kawaii Girls At Heart + Rainbowholic Shop is Now Back!

  1. Yay! Im so glad your shop is back! I remember two years ago my mom purchased something and everytime I wear it out I get so many compliments and questions about where I got it from! I went back to your shop to buy one of your pin badges so I could tell more and more people about your blog but when I did you had run out and never restocked haha 🙁
    But now its back and although you dont have a pin badge I looove your official shirt and also the uniform ah *checks bank balance quickly*

    I dont leave many comments and this is a little unrelated but thankyou for your blog! It inspired me so much when I started blogging, and although I have since changed blogs completely you are still a huge inspiration for me and so// thankyou!!

    I love the uniform..I hope I have enough to gt it! :yay: :tongue:


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