"The Kawaii Girl Uniform (a happy collaboration between Rainbowholic and LucyPop Japan) symbolizes a dream being realized through kawaii ways of anyone who shares the same penchant for the embodiment of this “cute tang” we are all hooked up with nowadays (or even way before).
It is also hoped to serve as the epitome of this passion and longing of that “little-girl” inside us dying to express herself unapologetically for trying to be as cute inside and out as naturally as one can be. Born out of a simple idea from Kaila’s colorful dreams and sincerest ambitions to fill the world with kawaii and spread cuteness, this Kawaii Girl Uniform Project aims to unite and gather these “little girls” in all of us and celebrate the good things that only “Kawaii Girls at Heart” can and might be able to understand."
It was conceptualized to be as simply cute as much as possible without the excess frills so that anyone or anybody for that matter can wear anytime, anywhere as much as possible.
Why not share this spirit with all of us and try to make this dress as an epic uniform that can characterize us all?
Much more, it is aligned with the philosophy and concept of LucyPop Japan to connect and unite girls while at giving them a common ground to belong together.
Truly, when we wear a uniform, we feel instant connection with each other and we do experience the magic of being able to make friends with people who look the same as we do.
Wonderful photos by Francis Clemente
Thank you ChiChi and Kaye! <3
Kawaii Girl Poem by Mica
Once there was a girl, a shy shy girl, who thinks she's alone and closed to the world.
Afraid of changes, afraid of differences, she thinks it's best to be like everybody else
She walks with a crowd, a huge huge crowd, where no one stands out in that plain plain crowd
The girl started walking, and then takes notice, on how to live life, and change her own style
"Something different, something uniqe, something personal, and just for me"
She thought about it, giving it time, so she could develop, her own original style
Something sparkly, soft, light and fluffy, are a few of the things that can make her happy
Slowly breaking the shell, the shell of shame, welcoming a new term she calls fame
Thinking hard, she had to name it, this new style she had created
Not caring what others think, nor what others say, because she decided to live, this kawaii life
"I'm a kawaii girl, at heart and soul" she says to herself without any foul
Freedom and courage is what's needed to live the life of a kawaii girl
Pay no mind to others, think about me, how I can be happy, being kawaii
Once there was a girl, a kawaii kawaii girl, who takes it by heart, and is open to the world.