Kawaii PH Store: The Philippine Dream Kawaii Brand Collective

Hello Rainbowholic friends and かわいい shopaholics in the Philippines! OMG!!! ;_;

I proudly present to you… KAWAII PH STORE, a kawaii brand collective based in Manila, Philippines.



All of us here at KPH Store are dreaming big that someday… we will be able to start exporting our made-with-love handmade items and let this “kawaii movement” create livelihood opportunities that will also provide employment among our Filipino brothers and sisters (ex: Kawaii Factory). We used to aim to bring Kawaii Japan to the Philippines, but now, since that has been successfully achieved already,.. we are ready to take bigger risks and scare ourselves with our crazy dreams. We would like to bring Kawaii PH to the world by using all our local resources and maximizing the power of the web. : )

This project was made possible with the help of our talented friends over at Mediaflakes + Little Miss Paintbrush‘s mad kawaii illustration skills! Thank you so much Earvin, Candie, Janel, Jillian, Kaye, Francis, Eric 兄さん, Mica.. everyone~! ;_; I consider this as a milestone in my kawaii career together with my friends, huhuhu!

There might be bugs here and there.. but no worries, we are working on those! Kindly bear with us for a while. : )

What is the Kawaii PH Store?

It is a store-slash-collective made up of artists, designers and dreamers who wish to start pursuing bigger dreams of establishing their own brands one day by tapping on this platform’s leveraged power – an idea called “collective marketing strategy” that is based on the ideals of helping and inspiring each other for common good.

We believe that collective hype is much more effective in marketing local talent and earning eyeballs in the increasingly competitive global marketplace for new, innovative and quirky ideas.


What are the goals of this community-based platform?

First of all, the direction of this collective is geared towards leveraging the talent, potential and capacity of Filipino artists, creators and designers towards achieving global acceptance and recognition of what is called as the Filipino talent and creative (noun) disrupt as our contribution to the development of the worldwide Kawaii-lifestyle movement.

Secondly, with our lofty ideals of uplifting the Filipino standards and contributing to its development and recognition, we wish to provide ample opportunities to everyone and nurture their capacity and dreams to become a reality. We will achieve this by serving as the startup incubation platform wherein real talent can be recognized by the market by linking directly the artist and creators with the general market audience and consumers of their products and crafts.


By empowering the community and aligning them into the global standards and trends, we dream big of nurturing and hatching soon-to-be worldwide Filipino creator sensations and uplift the image of the current generation of net-savvy Filipinos as not only media consumers but as major players in the industry – capable of becoming standards in this respect.

Our manifesto is pegged at harnessing the reach of the internet and the power of social media and e-commerce in realizing the dream of creating and adopting the concept called “Creative Fair Trade” between our country and the international potential consumers or market.

One of the first concrete steps to achieve this goal is to allow brands to evolve and command higher prices as respect and serve as “additionally-due” push for the so-called creators in motivating them to further their crafts and talents. This cycle is what we call as the “Self-generated and Self-sustenance Formula” in propelling one’s own growth by banking in the mentality called as “Premium Niche Marketing Concept“.

It hopes and wishes to become the store that everyone dreams of buying from, thus – The Philippine Dream Kawaii Store!


Kawaii PH Store Objectives:

★ To leverage and nurture the capacity and talent of Filipino artists in the arts & crafts community into international standards and global market.

★ To incubate and nurture startup brands within the collective and propel them into actual independent brands in the future.

★ To harness the power of the internet, social media, and online shopping while providing a stage and a joint voice for our talented crop of members to bind together for the purpose of specializing in the かわいい niche.

★ To uplift the quality of our locally-produced items and inspire people to do the same.

Current Kawaii Brands Being Managed:

Whimsicute. Arts and crafts by Little Miss Paintbrush!

little miss paintbrush


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Dolly Kaye is a clothing brand made by Kaye Romero. Using her magical dreams, she creates dresses & skirts with a burst of pastel, kawaii, and girly themed clothes.


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Mad Tee Party  is a clothing label that aims to produce wearable art through creative silk screen prints. It is one of the first brands in the Philippines that specializes in “kawaii” designs: cute, happy, and positive.


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A Kawaii Lifestyle Brand for girls who dream, imagine, and do amazing things.

The brand also offers products from popular Japanese かわいい brand SWIMMER.

International web store @ www.rainbowholic-shop.com

Kawaii-PH-store girls who dream






(lololol spamming)

To interested overseas customers, we’ll do our best to provide international shipping in the future!

To show support (yay thank you hihi), you can buy some Kawaii PH Store exclusives from Rainbowholic Shop instead. We have limited stocks so better hurry! XD

Love, カイラ


5 thoughts on “Kawaii PH Store: The Philippine Dream Kawaii Brand Collective

  1. wow congrats!! Kyaa! Super adorable stuff you’ve got there! 😀
    But what are the measurements for the shirts and dresses? how small is S?
    I cannot wait to order for myself and my sisterrr!


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