Kawaii in Manila 2 Feelings

Hello everyone, it feels great to type again~ with overflowing feelings once more, haha!

I actually don’t know where to start.. since I still have the hangover from Kawaii in Manila 2. :sigh: Our journey right from the start wasn’t smooth-sailing and even if we had all the positivity and optimism inside our pockets, there were A LOT of times when we all felt overwhelmed by the roadblocks and all the questions we have in mind. Halfway through convention planning, I was still in Japan and juggling our work with meetings, brainstorming sessions.. and my teammates were all in Manila.

kawaii in manila 2

At first, we were challenged with a big “HOW!!?”.

How the hell are we going to make a convention and pool a community of kawaii lovers in the metro to one venue?”

How will we get enough funding to support everyone and have our dream convention actualized without comprising the international quality we have already set for Kawaii.PH?”

HOW will we invite Harajuku brands to sponsor their clothes and recreate the fun fashion shows that Japanese kawaii events have?”

How are we going to be heard by the media and all the key people in the current industry to help us with our movement?”

How do you coordinate with everyone while you are in Japan, still pitching the idea you have in mind, yet the convention is in the Philippines?!”

There were a lot of HOW’s, What If’s.. and all the possible questions a newbie convention organizer would have.

But you know what kept us going and made us just bravely gulp down our fears as we search and arrange all the puzzle pieces in creating a successful festival of all things cute?

We knew from the start WHY we had to spearhead the event.

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Our Japonisme Story

Kawaii in Manila 2 is proudly produced by Japonisme International.

new japonisme

We are a dynamic team based in Japan and the Philippines. We have produced Japan Lover Me and Kawaii Philippines (and all of the succeeding projects). We support each other’s gigs & areas of expertise! From Rainbowholic, Mimiclaire Sweets, Chisa Andrea, OMGilbert, Little Miss Paintbrush, The Craft of Anne Kate Pinero, Dolly Kaye ( Kawaii D.I.Y.), and so forth..

I would just like to commend my family and team’s efforts. At first, the thought of “producing” a convention in Manila just seemed like a dream. Even if my brother is my brother (whut, haha), I have to “prove” to him that our projects are worthwhile and we won’t go bankrupt, hehe (Lord no pls ahaha). It’s been a year or so since we have started and honestly, we get shocked everyday about the positive response we get from our projects (KIM2, JLM, more)…

I’ll tell you a trivia about our team / company just so you can have a background…

My brother Eric went to Japan 10+ years ago and chased his dreams on his own, without financial support from my family (as we are big-sized). He was quite a rebel, haha. Whenever he would go home to Manila (very rare, since being a working student is tough), he would give me all these (2nd hand and sometimes new) Japanese fashion magazines and other omiyage / souvenir from Japan. At that time, I was only in highschool and Japan felt like a far-fetched dream of mine (you can read the story @ www.story.rainbowholic.me haha). When I went to college / in a private university, it was getting tough and tough in our family. The only means I could help was to stop for a while (half a year), and trust in my brother’s gameplan that I would help him with his website / webshop / etcetera. I have always been a self-taught webdesigner so I took the challenge… at 16/17, I began to make e-commerce websites. I also made a blog for my Dad, and he got some clients after that. I didn’t realize that my pasttime when I was younger would bring food to our table, hehe. I had to help out with whatever means I had.. or else we would sink together..

After that, I went back to univ and my brother started to help me to finance my tuition fees and the like, while he was building his own company in Japan. I was very active in an organization back then.. and I take leadership quite seriously hehe. I would sacrifice and save up my own allowance since my org would demand money for our mini projects (and honestly when you’re the leader of the pack, you should be the one who is most willing to shell out money). I was able to graduate from school, with the help of Kuya (brother) and my parents.

After being blessed with opportunities, it felt like I have to “pass this on” to someone. My younger cousin Gilbert is like a brother to me.. so when I was in Japan and studying Nihongo while juggling work, my brother and I now would help him so that he could finish his studies. And he did. And now, he is in Japan and helping everyone out too. And then my brother finally met Claire nee-chan, who has always been supportive of our projects since then. Her ultimate dream was to study in Le Cordon Bleu Tokyo.. and now, she is one of the most remarkable students And we are all happy for one another.

While all of these were happening, I met ChiChi and discovered her kawaii art on tumblr. From that moment, I knew that this girl, that kind of talent… I thought that the “WORLD” should see more of her art. And so we collaborated, I would commission her.. and later on, because we clicked so much, she agreed to work with me to build JapanLover.me, with another teammate, Mishie. Now, her art is being shared by many pages and she continues to inspire other illustrators and artists. Sometimes her kiddie supporters would cry whenever they get a chance to meet ChiChi #truestory :))

And then ChiChi introduced me to Kaye, who is overflowing with so much talent too. I taught her some basic social media tactics and the rest, she just did everything she could. She updates all JLM / Kawaii.PH accounts (tumblr/instagram/twitter etc.) and sends me a daily & weekly report. When I gave Kaye my sewing machine because hers got broken, she started to sew all these crazy cute dresses, accessories and much more. Now, she helps me with www.kawaii-diy.com and she’s preparing for her first collection in our fashion show in Kawaii in Manila 2. I feel like a proud momma.

I would always mention here that I’m with Anne Kate, haha. I actually became friends with her because of the internet, hehe! She used to be one of my very few readers when I started Rainbowholic blog 3 years ago. I just met her once during a vacation and after that, we would talk to each other in line, and share our dreams together (and we both thought that “wouldn’t it be great to have a kawaii convention in the Philippines??“). Months later, she was so excited about our “Kawaii lifestyle workshop” (together with Reese, ChiChi) that she would juggle the kawaii in manila 1 duties with her used-to office work.. this girl is so persistent and her drive inspires me to do the same! Her expertise is actually industrial design, but she can do almost everything from branding, graphic design, web, illustration and photography. Her ultimate dream is to become a photographer (hi kawaii photographer haha) and we all believe in her she can make it.

Excuse the long narration but I just wanna share our background.. and the “ripple effect” (got this term from Hanna, a sweet reader).

Honestly, we are all different (my brother and I are same and poles apart in many ways) but you could say that in our team, we all have the same vision… and that is, we want to share.

Japonisme started with just a one-man team. Now, there is no “I” in the team.


<3, Kaila


Rainbowholic Cafe in Kawaii in Manila 2

Hello guys!

I’ve been MIA because of all the convention planning work ~  :what:

Here’s a quick update~


I’ll be putting up a “Rainbowholic Cafe” pop-up booth. Will be selling rainbow shirts and everything colorful!

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I also just launched my Rainbowholic Cafe facebook page.

It’s still “Just For Fun” as of the moment but I hope in the future it will be a real one here. Haha! *Baby steps* :))

Yay!  :star:


And of course, I hope to see you (if you’re in Manila!) in the kawaii convention! :blush:

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Kawaii in Manila 2www.convention.kawaii.ph
September 6, 2014 – 11:00 AM – 8:00 PM
Whitespace Manila – 2314 Don Chino Roces Avenue Extension (Pasong Tamo Ext.), Makati City, Philippines
★ ★ ★ ★ ★


<3, Kaila

Our Kawaii Game Plan

I wrote in my last entry about how kawaii changed my life.

This time, I’m going to tell you our game plan that involves a WORLDWIDE campaign.


We have been promoting kawaii in a different way ever since.

Right from the start, we have been using “kawaii” as a tool to spread happiness. Through a humble “kawaii lifestyle workshop” last 2013 called Kawaii in Manila in the Philippines.

After which, projects and ideas were realized along the way. It wasn’t easy but we just knew everything would be so worth it.

All of these things we do… we do these because we want …

To make someone feel more confident in her own individuality.

To motivate dreamers to achieve their passion.

And so much more…


We are only a small team of Filipina creatives both based in the Philippines and Japan.

A small team that pooled together a very supportive local community.

A local movement that got eyeballs from the foreign scene.

We have hundreds and thousands of supporters online..

… and unfortunately, not all can join and participate in our Kawaii convention because of geographical reasons.

And we still believe that nothing is impossible.

Even if you’re not from the Philippines / Manila, you can still be there.

We still want these hundreds of supporters abroad to participate through a “campaign“.

We want these people to celebrate in our future victory.

And I would love you (hello loyal Rainbowholic readers huhu *hug*)..

…. to be part of this!  :blush:


Kawaii.PH is inviting all kawaii girls / fans around the world to participate in our campaign!

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